On September 9th, 2023, TikToker posted a video with the Strawberry Elephant set to the song 'On & On' by Cartoon, inspiring the meme's usage with the new song. The slideshow inspired more, becoming increasingly viral (TikTok example shown below, right). We Lie' that showed the Strawberry Elephant meme, gaining roughly 100,000 likes in six days (recording shown below, left). For instance, on September 7th, 2023, TikToker posted a slideshow with 'We Live. WE LIVE WE LOVE WE LIE🗣️🔥 #catsmurf #smurfcat #thespectere #edit #vsp #youthshake #meme #fyp ♬ original sound – #real #cat #mushroom #smurf ♬ оригинальный звук – billyherigton7ĭuring the same timeframe, various videos and slideshows surfaced on TikTok that added new 'food animals' to the growing lore of the song. On September 9th, 2023, TikToker posted a video, joking about, 'Alan Walker seeing why his song is trending,' gaining roughly 7 million plays and 1.2 million likes in four days (shown below, right). For instance, on September 7th, 2023, TikToker posted a Smurf Cat edit with 'WE LIVE WE LOVE WE LIE🗣️🔥' as the caption (using the speaking head emoji), gaining roughly 3.3 million plays and 426,000 likes in six days (shown below, left). Going into September 2023, the Smurf Cat meme started to gain increased virality, spreading usage of the song 'The Spectre' and its remixes on TikTok and elsewhere. On August 27th, 2023, TikToker used the sound and created the first-known set of Шайлушай memes (later known as the 'Smurf Cat') in a slideshow which received roughly 320,000 likes in 17 days (photos shown below). In turn, many TikTokers used the TikTok sound, starting a drawing trend that manifested in slideshows going into August 2023 (TikTok example shown below, right). The slideshow gained roughly 96,700 likes in two months (recording shown below, left). On July 6th, 2023, TikToker posted an ironic Skibidi Toilet slideshow which had a currently unknown remix of 'The Spectre' by Alan Walker as its sound. The #smurfcat videos have received more than 691.9 million and 443.1 million views, respectively, and its rapid climb to stardom is no laughing matter.Despite usage prior to 2023, the song became highly prevalent in memes starting in July 2023 on TikTok. We lie.ĭaily Blue smurf cat!🐾 /NQfMMEJdNq The sentiments spoken by Shailushai in “We live” are perfectly portrayed in the song. The fact that these animals were the only thing users ever saw on their feeds has even prompted some users to protest, and others have urged TikTok to halt the practice.Īs was already established, The Spectre by Alan Walker is frequently coupled with the blue creature, also known as Shailushai or шайлушай. Even in the video games Roblox and Minecraft, the tiny blue Smurf cat made an appearance.

The trend was once restricted to TikTok, but it has since spread to sites like YouTube, Instagram, and X.įrom the feed or even the comments section of these platforms, the charming little blue cat-like creature is staring back at you with its black beady eyes clearly apparent. Artist Nate Hallinan created the image in 2014 after picturing what the blue creatures would be like in reality.Įverything is covered in blue Smurf cats. The song “The Spectre” by Alan Walker is mainly played in the backdrop of these videos. TikTok is being taken over by blue Smurf cat in the form of a trending viral meme with the Russian hashtag #шайлушай.Ī basic blue Smurf cat-like creature named Shailushai has become extremely viral online.

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